The focus of the discussion we will have covered in the content of this article is on Aldi and the Christmas sales.
Aldi had a lot of movement in the Christmas sales, despite the fact that no information came out in the public domain about it, this private chain was not mentioned in terms of sales, this type of measure is already normal for the performance of a retailer, what if we know is that about 53 stores were opened in 2019 and this said 8 percent increased their economic participation in the sales of the grocery market in the UK.
What do we need to know about Aldi?
In the United Kingdom in 1990 we have the opening of the first Aldi store, currently we speak of the 5th largest supermarket chain in the country, in the UK, has locations with 874, but not everything ends there, the goal that this company has is to reach in 2025 to about 1200 stores, the strategy of low cost has paid off, because of this has brought many customers who are at considerable distances from the largest in the country, To mention some Tesco (TSCDF) and Sainsbury's (JSAIY), during the expansion carried out by Aldi we have that their expenses were of 531 million dollars in investment, this in the opening of some new stores in 2018 in United Kingdom and Ireland, that same year were reached in the sales a 11 percent to 14.6 billion dollars, certainly it is necessary to emphasize that the investment was a weight as far as the profits, which in 20 percent are reduced to 181 million dollars.
What are Aldi's expectations?
In the U.S. market has presented a great aggressive push, in this country is planned to have about 2500 stores by 2020, if this goal is achieved we would be talking about that will be the 3rd largest supermarket chain, only behind Walmart and Kriger. In the United Kingdom these sales grew in December, now in the case of the demands, there are specific products that contributed to this, such as liquor, premium products and meat, in the case of the liquor line had an increase of 9.2 percent compared to last year, the meat and premium products also grew in sales with 8 percent each of these. This concludes this article, which discusses Aldi and Christmas sales, and we hope that this content will be of great help to readers.
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